In and Out Marketing is committed to delivering a total ‘In and Out’ marketing solution for your business.
Whether this is with big businesses or small enterprises who perhaps don’t have a sufficient in-house marketing resource or maybe don’t want to engage with a full services agency. Your business may have an existing marketing team but would like an experienced marketer to work with them for a period of time and this is where In and Out Marketing can help.
In and Out Marketing is all about offering you a personal, practical hands-on service and my starting point is listening to you and understanding what marketing problems or issues you are facing in your business.
Strategy & Positioning
Run Campaigns
Branding
Website design and development
Research
Communications
Meet with you, at no cost, to explore how In and Out Marketing might assist you with marketing your business.
Conduct a Marketing audit to review your marketing investment & performance against your business objectives.
Review and develop marketing strategies & campaigns
Develop brand identities and positioning.
Review the alignment of business & marketing teams.
Create internal communications campaigns.
Project Manage any upcoming/ongoing projects for you. Review customer service and satisfaction
Review, develop and improve the design of your website to ensure it is intuitive and makes it easy for customers to do business with you.
This will include reviewing your search engine optimisation and providing you with a website analytics dashboard.
Conduct research among internal staff, customers, intermediaries, sponsors , etc. Review how you measure the effectiveness of your marketing & develop Key Performance Indicators and a management dashboard.
I have named the business In and Out Marketing because I will work with you to develop your marketing both internally and externally. Also, I will be in and out in that I apply a project management approach to the way I work so there is a defined beginning and end with clear objectives and targets agreed with you beforehand.
I have held marketing positions in AGB Market Research, Lever Bros (Ire) Ltd, Irish Permanent, Esat Clear, eBid.ie, Ogilvy & Mather, Canada Life, KnowlegeBase.ie & Pinergy, the latter two under my business In and Out Marketing.
Having worked as a Marketing Manager, Marketing Director and now business owner, I understand how there are times when it would be useful to call on an experienced marketer on an in and out basis, who doesn’t carry agency costs and who has a practical, personal and hands-on approach to working with a business.
Experienced marketing professional
Maeve Harrington worked with Pinergy as a contracted interim Head of Marketing for a period of 12 months. A major priority of her work during this period was a strategic review of our brand positioning in the context of both a dynamic market and our evolving business model from a domestic pay as you go provider towards an energy supply and services business in both the domestic and commercial markets. This work was completed in a comprehensive and professional manner to provide a clear brand positioning to be deployed in the market over time. Maeve is an experienced marketing professional who can bring a breath of experience to the practical marketing challenges faced by business today. I can endorse Maeve’s skill set to work through the various challenges in a structured, methodical and practical manner to arrive at the planned outcome based on a comprehensive understanding of the business, its objectives and its operating environment. I wish Maeve the best of good fortune as she continues to develop her own consulting business.
Energetic, enthusiastic and motivated
I am delighted to recommend Maeve. She was the first marketing person I know to have taken ownership of our brand and protect it fiercely. She is energetic, enthusiastic and motivated and I hope we work together again in the future.
My starting point is to meet with you, to listen to you and understand what marketing problems or issues you are facing in your business. If your business needs assistance with your marketing on a project basis, then I would love to help.
How can I help you?
If you would like to meet me, at no cost, to explore if In and Out Marketing can assist you, please complete the form below and I will contact you to set up an initial meeting.
